Abstract

In the article role evaluation in the process of realization of the values of the subject in social action is considered. The importance of evaluation as a universal property of the subject, expressing productively-rational character of subjective and objective relationships is presented. Value orientations of the activity of the subject are considered as special conditions of formation of the post-non-classical society. Correlation of the concept of «value orientation» with the concept of «installation» is reviewed. It is shown that the value orientations are the basic elements not only of consciousness, but also of human behavior. Significant impact on the content, as well as the peculiarities of social rationality of postnonclassical type was made by the following factors: globalization, information revolution, philosophical writings of postmodernists, peculiarities of the post-nonclassical science development. Detailed study of rational activity in the context of post-nonclassical science involves access to the problems associated with the study of value attitude and how it ensures the development of human activity in the direction of the subject, how it transforms this content into a cultural experience that is realized in the system of certain standards, compliance with which determines the social character of the individual, his or her acts of thinking. Value orientations are relatively autonomous, as the representation of values is based primarily on the philosophical views. However, generated views affect the interests, goals, needs, activities, development of all aspects of human life and social structures. In value orientations is objectified not only the experience of the human himself, but also of the historical experience. Embodied in systems of norms, value orientations, and in the criteria, it becomes available to every individual and allows him or her to define the parameters of the cultural activities.