Abstract

Urgency of the research is considered on the evolution of society and personality. The contradictions between the directions of development in the educational system and the personal need to be artistic and creative actualize the topic of our research. The purpose of the study is to clarify the etymology and semantic definition of the term «artistic and creative activity» in the context of personal development. The tasks are to consider the meaning of the term and to systematize definition of «artistic and creative activity», the definition of sources and mechanisms for the development of personal «artistic and creative activity», which clarify his thesaurus. Methods of research are analysis of theoretical and methodical principles; generalization of the individual concept definition «artistic and creative activity»: the category reflects the amount and quality of information connected with the study subject and allows complete and systematic disclosure of the definition to clarify the key concept. Results. The definitions of the personal concept «artistic and creative activity» are: natural personality ; the individual ability to realize the natural potential ; the individual source of the needs, which is subconscious instinct ; the need for self-expression ; the process of creative self-expression in the process of creative activity ; human factor and internal motivation ; dynamic activity, dynamic side and moment of reproduction ; personal characteristics and the source of their transformation ; driving force and awakening of the source ; personal development, self-development ; qualitative and quantitative personality characteristics ; Integrative quality of personality, which finds itself in independence ; the measure of individual characteristics. Conclusions. Personal creativity is considered in accordance with the three main aspects: as a set of qualities of the individual, where we can see the reflection of the subject’s internal emotional relation to the world and to himself, his ways of expression, self expression; as activity of a certain character, which is a high-level activity; as intensity in the process of the individual interaction with the environment. Summary. The relevance of the study is considered in the context of the educational system development and the individual need to be artistically and creatively active in the process of these changes. The purpose is to clarify the etymology and semantic definitions of the term «artistic and creative activity» in the context of personality development. Methods of research: analysis for theoretical and methodical principles; generalization of the results of the definition according to the individual concept «artistic and creative activity»; systematization of the definitions to clarify the key concept and definition of its semantic features in the context of personality development. Results. Activity is a set of motives, needs and actions that ensure the formation, implementation and development of the individual. Also it is the implementation of individual actions that form the activity and help to achieve the purpose.