Abstract

The aim to develop authentic forms of artistic lifestyle and self-expression played a formative role in the foundational period of post-punk in the late 1970s and early 1980s. The struggle for authenticity during that period was complicated by the artists’ growing awareness of the capitalist economy’s ability to coopt and assimilate the ideal of an authentic counter-culture, that is, to utilize this ideal for exclusively profit-oriented signing, marketing, and production strategies. In this essay, I consider what models of authenticity one can glean from the early post-punk scene and whether some such model might yield a viable ideal of authenticity that is resilient against the threat of inauthentic mainstream cooption: an ideal that can, perhaps, inspire the ongoing contemporary struggle for authenticity.