Why framing effects can be rational

Behavioral and Brain Sciences 45:e231 (2022)
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Abstract

When communication is not disinterested, seemingly inconsistent preferences are predictable from language pragmatics and information non-equivalence. In addition, the classic risky choice framing effect found in the Asian disease task – risk-aversion with gains and risk-seeking with losses – applies to gambles, but tends to be overgeneralized to non-gambling situations.

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