Abstract

We compare bifocal stance theory's (BST) approach to social learning to construal level theory's (CLT) – a social-cognitive theory positing that psychological closeness to a model influences action-representation and thus modulates how concretely or abstractly observers emulate models. Whereas BST argues that social motives produce higher fidelity emulation, CLT argues that psychological closeness impacts cognitive construal and produces more concrete emulation across diverse motivations for emulation.