Journal of Mass Media Ethics 9 (1):16 – 25 (1994)
AbstractIn February 1992, The (Portland) Oregonian announced it would no longer use sports team names that readers may find offensive, such as Redskins, Redmen, Indians, and Braves. Many journalists have criticized The Oregonian's decision, calling it an abandonment of the journalistic principles of objectivity and neutrality. This article addresses the ethical/political issues involved in the controversy through an examination of commentaries by journalists published in newspapers and public comments made by journalists critical of The Oregonian. After evaluating the explicit and implicit assumptions behind those criticisms of The Oregonian, a defense of the newspaper's decision that relies on more overtly political arguments than the paper's managers used will be offered.
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