Abstract

The concept of interpassivity plays an important role in understanding the interaction of contemporary human and media; this explains the growth of its usage in the last two decades. However, popularization leads to a transformation in the understanding of this concept or its confusion with others. In our opinion, it is important to preserve the original meaning of this issue. An analysis of the main elements of the concept by R. Pfaller and S. Zizek demonstrates the heuristic value of such “conservatism”, which limits the shift in thematic emphasis. The influence of other concepts (authenticity and alienation) leads to a simplification of the interpassivity, since in this case this concept no longer draws our attention to those aspects that are poorly distinguishable in the optics of humanistic discourse and social criticism. On the contrary, the preservation of the original interpretation makes it possible to include issues of pleasure, unconscious fantasies and beliefs in the consideration of a number of problems of human relations with contemporary media.