Abstract

Fairclough’s (1992) model of critical discourse analysis can be used to show how corporate social responsibility, stakeholder identity and the social relations between organisations and stakeholders are socially constructed in the social and environmental reports prepared by companies. An example from doctoral work-in-progress is provided. Preliminary findings suggest the Royal Dutch/Shell Group of Companies construct corporate social responsibility as functionalist and economically-based. Stakeholders, rather than equal partners, are pacified and persuaded to Shell’s understandings about corporate social responsibility.