Geo-cultural proximity, genre exposure, and cultivation

Communications 33 (1):69-89 (2008)
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Abstract

This work investigates the influence of geo-cultural proximity and exposure to news and crime-action drama on the cultivation effect. A content analysis of prime-time programming was used to compose questions about the prevalence of policemen, lawyers, and salesmen in the USA and Israel. A sample of 655 students answered the questions. Viewing of American programming is significantly correlated with a tendency to hold a biased estimation of the prevalence of all three occupations in America in a manner that resembles the world of TV content. Viewing of Israeli programs has no such impact. Viewing of news and crime-action drama and general viewing have no systematic influence on the estimations made about any of the countries.

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10.1515/commun.2008.004

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