If television news viewers are conceived as active audience members, their interpretations should be a crucial factor in the study of the ‘effects’ of television news. Here, viewers’ interpretations are understood as subjective constructions of a news item. In a previous contribution, we argued that interpretations can vary both within and between viewers in regard to the level of complexity. Complexity is the degree to which interpretations are a) differentiated, and b) integrated. In this contribution, we will operationalize the concept (...) of differentiation of television news interpretations by its viewers. Furthermore, we will present a procedure for measuring differentiation based on the thoughts viewers reported while they watched a television news program. Results of a small-scale study provided first indications that the procedure is able to discriminate between viewers with varying levels of differentiation in interpreting television news. (shrink)

This study explored in what way and to what extent people's occupational position corresponds with the consumption of news and the exposure to political content offered by the traditional mass media TV, radio, and newspaper, using survey data. The influence of occupational position in general and perceived amount of public social capital on especially consumption of news as well as the exposure to political media content, was evident. Findings are in line with the central assumptions on ‘audience activity’ of audience-centered (...) models in communication research in general and the ‘media use as social action’ approach especially. The subjectively perceived social context, indicated by occupational position as well as the subjectively held structure of relevancies is a central predictor of media use. (shrink)

Although interpretation is often considered a vital factor in the effects of news, its conceptualization and operationalization have been problematic. In this study, interpretation is defined in terms of the structural attribute of complexity. In a previous contribution, one aspect of interpretive complexity, differentiation, was operationalized and measured to test the usefulness of the concept in news research. This follow-up study introduces a method for measuring and analyzing a second aspect of interpretive complexity: Integration. Whereas differentiation represents the broadness of (...) interpretations, integration refers to the cohesiveness of interpretations. This contribution describes two dimensions of integration, called micro-integration and macro-integration, and attempts to test their utility by operationalizing and measuring them in a small-scale study. Results illustrate that the method yields data that are helpful in systematically exploring and comparing how viewers interpret television news by assessing differences in cohesiveness. The merits of the concept and method and their use for the study of news effects are evaluated. (shrink)

In this study we analyzed to what extent partners who share the same household affect each other's exposure to television. With the use of linear structural equation modeling we analyzed data from a large scale representative survey in The Netherlands. Results indicate that both men and women influence their partner's exposure to television. When people spend much time watching television, their partners are also likely to spend a lot of time in front of the television. These influences on each other's (...) exposure were of equal magnitude for both men and women. Finally, we found a strong socialization effect of parental viewing in the family of origin. (shrink)