Doing it both ways – experimental practice and heuristic context

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Behavioral and Brain Sciences 24 (3):413-414 (2001)
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Abstract

Psychologists can learn from the procedural conventions of experimental economics. But the rationale for those conventions must be examined and understood lest they become constraints. Field referents and the choice of heuristic, matter for behavior. This theme unites the fields of experimental psychology and experimental economics by the simple fact that the object of study in both cases is the same.

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10.1017/s0140525x0134414x

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