My main argument is that the advice offered to experimental psychologists by Hertwig & Ortmann overlooks fundamental differences between the goals of researchers in psychology and economics. Furthermore, it is argued that the reduction of data variability is not always an end to be sought by psychologists. Variability that originates in individual differences constitutes valuable data for psychological research.

Relativizing Newton" is a first step towards a simple and beautiful theory of everything. The theory, termed "Information Relativity" (IR) takes a novel approach to physics that overlooks all post-Newtonian physics. It stands on the shoulders of Newtonian dynamics, but modifies it by accounting for the time-travel of information from one reference-frame to another, a fact which somehow was ignored by Galileo Galilee and Isaac Newton, and which remained ill-treated by the all post-Newtonian theories, including Einstein's relativity and quantum theories. (...) Except for the aforementioned correction of classical physics, IR has no axiomatic presumptions, nor arbitrary free parameters. Astonishingly, accounting for the aforementioned delays in information results in a set of simple and beautiful transformations, which explain and predict a great deal of physical phenomena. Most importantly, IR's transformations reveal the mysteries of dark matter, dark energy, and gravity. They also provide a unifying platform for the physics of the too-big (astrophysics and cosmology), and the too-small (small particles dynamics and quantum mechanics). The phenomena explained and predicted successfully by IR include The Michelson-Morley's null-result, "time-dilation" of decaying muons, the neutrino velocities measured by OPERA and other collaborations, particle diffraction in the double-slit experiment, Sagnac Effects, the quantization of orbits in Bohr's hydrogen atom, entanglement, quantum criticality, confinement, asymptotic freedom, solar light bending, gravitational redshift, the Pioneer anomaly, dark matter in galaxies, and the Schwarzschild's black hole. (shrink)