Between logos and icons: Notes towards a transfigurative culture

Empedocles: European Journal for the Philosophy of Communication 1 (2):175-186 (2010)
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Abstract

This article will investigate the paradoxical relation between iconic logos, such as the Nike logo, and architectural icons, such as the Sydney Opera House. Both logos and icons are immediately recognizable worldwide. Yet they function in seemingly radically different ways logos as signifiers of a single company: icons as signifiers that always represent something different from exactly what they are. How can these two different ways of signification produce the same result of instant recognition?

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10.1386/ejpc.1.2.175_1

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Empire.Michael Hardt & Antonio Negri - 2002 - Utopian Studies 13 (1):148-152.
The idol and distance: five studies.Jean-Luc Marion - 2001 - New York: Fordham University Press.
The force of art.Krzysztof Ziarek - 2004 - Stanford, Calif.: Stanford University Press.
El Greco's Statements on Michelangelo the Painter.George A. Rodetis - 1997 - The Journal of Aesthetic Education 31 (3):25.

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