Abstract

The business environment involves, like all the human existence, the difference between what it should be in relation to ethics and what it often is in the real plan. So the reality of the business environment frequently offers the image of a universe in which non- ethical mentalities dominate. The paradigm of the jungle, of the war, of the machinery, of the virtual environment or of the game are a few metaphorically named situations in which the businessmen are addressing to their own company and to foreign companies, to their own employees and to employees of other companies or to public consumers from the positions of a deeply non-ethical perspective, perspective which is lacking any assumption of the respect, tolerance and compassion for the other.