Abstract
A business ethics practitioner and a moral theologian discuss business ethics. Drawing from value-added accounting principles, and extending them to include the company's stake-holders, especially its employees, Welch explains their significance for the origin, formation, and direction of his company's new ethics program. Primeaux responds to Welch from a perspective rooted in the economic theory of profit maximization and its ethical implications. Among the similarities in their thinking is a serious consideration of the role of profit for business and business ethics.