How Social Inequalities Shape Markets: Lessons From the Configuration of PET Recycling Practices in Brazil

Business and Society 61 (3):539-571 (2022)
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Abstract

The article addresses how societal inequalities shape market arrangements. While business scholars developed important work about the interplay of organizations and societal economic inequalities, less has been said about the embeddedness of markets in unequal social structures. We argue that this issue may be addressed by cross-fertilizing the sociological approach of Bourdieu and the Strategic Action Fields perspective. To demonstrate our view, we assessed the extreme case of polyethylene terephthalate (PET) recycling markets in Brazil, conducting a qualitative study based on the precepts of abductive analysis and using data from different secondary sources, interviews, and participant observation. We verified the existence of correspondences between the power of strategic action fields and the positions the individuals controlling them occupy in what Bourdieu calls the social space and show how these differences enable inter field connections that tend to reproduce social hierarchies.

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