Corporate Philanthropy ‐ Potential Threat or Opportunity?

Business Ethics, the Environment and Responsibility 4 (2):102-108 (1995)
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Abstract

Is corporate giving a matter of sporadic and altruistic generosity? Or should it be seen more as “a product to be marketed to the public”? The author is Lecturer in International Business in the Department of Commerce of the University of Birmingham, Ashley Building, Edgbaston, Birmingham B15 2TT.

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10.1111/beer.1995.4.issue-2

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