Abstract

Theodor Adorno has a reputation for being adamantly opposed to empirical social science; he denounced it as, at best, a methodological fetish and, at worst, a source of reification. For the most part, scholars have implicitly followed Adorno's view, variously explaining away the impetus for or de‐emphasizing the importance of his participation in a number of varied studies in the social and human sciences between the late 1930s and mid‐1950s. This chapter begins to correct this imbalance by returning attention to three of Adorno's most important empirical studies: “The Essential Value of Radio to All Types of Listeners” (1938–1941), “Anti‐Semitism among American Labor” (1944–1945), and “The Function of Anti‐Semitism in the Personality” (1944–1950). First, the chapter reconstructs Adorno's penetrating critique of existing research methods. Adorno came to see that empirical studies of individuals' preferences and opinions propagated the illusions of choice, preference, experience, and individuality that were necessary to the ideology of contemporary capitalism. But Adorno did not countenance the abandonment of these empirical techniques. Second, the chapter documents Adorno's revision and implementation of empirical techniques in the study of prejudice and authoritarianism. Adorno, it shows, used techniques ranging from social statistics to behavioral psychology. Adorno did not seek to rescue or to synthesize these approaches but instead insisted on the necessity of pursuing each empirical method until it terminated in contradiction. By so doing, he held, empirical social science could be used to illuminate the incongruities of the capitalist economy and social totality itself.