In the present thesis the characteristics of current consumer society are presented in the context of female-male relationships and any inter-human relationships. It has been shown that the ideology of consumption may have an impact on the changeability of female-male relationships, as well as on the stereotypical division of roles in a relationship. The importance of consumer ethics has here been emphasised. For this purpose, the model of erotic ethos, based on sexual aesthetics, has been discussed in this article. This (...) model is connected with the contemporary consumption model, in which one can compare material product consumption with relationship consumption. It seems that consumer ethics concerning relationships not only should consider current changes, but also, in the context of a relationship, bear in mind life ethos and sexual aesthetics. (shrink)