The portrayal of animals in the media is often criticised for instrumentalising, objectifying and anthropomorphising animals :53–79, 1997; Lerner and Kalof in Sociol Q 40:565–586, 1999; Stewart and Cole in Int J Multidiscip Res 12:457–476, 2009). Although we agree with this criticism, we also identify the need for a more substantiated approach to the moral significance of instrumentalisation, objectification and anthropomorphism. Thus, we propose a new framework which is able to address the morally relevant aspects of animal portrayal in the (...) media. We closely examine the normative messages communicated by an unusual TV commercial in which an anthropomorphised piglet advertises organic beef. This serves as a case example to relate the philosophical and ethical concepts of objectification and anthropomorphism to each other and show how they can be applied. We conclude that the commercial conveys a message of animal instrumentalisation as being normatively correct within the constraint of good animal welfare. The depicted form of instrumentalisation is, nonetheless, associated with harm for the animals and thus, needs to overcome cognitive dissonance. To achieve this, animals are directly objectified by a trivialised and de-individualised portrayal. Moreover, animals are indirectly objectified even when they are anthropomorphised as they are granted significance only through being human-like. Thus, objectification and anthropomorphism are not opposing terms in our proposed framework. In addition, objectification, together with the reference to the dominant ideology, and combined with humorous anthropomorphism weakens scrutiny of these normative messages by the viewers. This eventually augments a decrease of moral concern for farmed animals in advertisement employing such portrayals. (shrink)

Physical cognition involves a host of cognitive abilities that enable understanding and manipulation of the physical world. Corvids, the bird family that includes crows, ravens and jays, are renowned for their cognitive abilities, but still little is known about their folk physics. This thesis explores the origins of physical cognition in corvids by investigating its mechanisms, development,fitness value and phylogeny in a wide context that includes theoretical and empirical studies.String pulling is a valuable paradigm for addressing these questions. Many animals (...) can pull a string with food attached to its end, but uncovering the cognitive abilities involved in this behaviour requires further testing. Paper I reviews the string-pulling paradigm, which is one of the oldest tests of animal cognition.It is a highly suitable test for species comparisons, socio-ecological correlations, and phylogenetic questions. Paper II tests several corvids, apes and peafowl on a string-pulling task where the first pulls do not result in the food moving closer. Despite the absence of such visual feedback, most subjects pulled strings in completely, although corvids appeared to choose randomly.Tool use is the archetypical example of physical cognition. Many corvids are remarkably adept at using tools in experimental settings. Paper III reviews animal tool use in general. It is now clear that customary tool-using species do not necessarily outperform their non-tool-using relatives on tests of physical cognition. For corvids that frequently use tools in the wild, such as New Caledonian crows and‘Alalā, tool use appears to have a significant fitness value and may have resulted in morphological adaptations. Paper IV describes a novel tool-use mode in New Caledonian crows. They inserted sticks into objects and then moved away,thereby transporting both. One crow could not grasp the target object, which suggests that such insert-and-transport tool use facilitates control over unwieldy objects. Paper V briefly argues that some corvids have shown the ability to make novel causal interventions, although this question should be addressed in a clearer theoretical framework that makes testable predictions.Sensorimotor cognition is a set of fundamental cognitive abilities that enables the integration of sensory and motor information into practical behaviour. It underlies much of corvid physical cognition. Paper VI investigates the development of sensorimotor cognition in ravens. Their skills developed rapidly and exceeded those of some mammals. They reached the same final sensorimotor stage as great apes, albeit at a markedly accelerated rate. The propensity of corvids to cache objects was investigated in Paper VII. Ravens, which often cache food,frequently cached objects, but surprisingly at similar rates as non-food-caching jackdaws. New Caledonian crows mostly cached objects that resembled functional tools.Anthropomorphism is the attribution of human traits to animals. Fear of mistakenly anthropomorphising animals has resulted in biased principles and an uneven burden of proof, which may hinder scientific progress more than it is supposed to offer protection against making mistakes. Cognitive zoology should not be misguided by overcompensating for such potential pitfalls. (shrink)

Feminist and psychological literature has long established a link between women’s often conflicted relationship with food and social discourses that reinforce harmful notions of the ideal female body and the need for bodily self-surveillance. However, new cultures around food and eating have emerged which purport to offer different ways to connect with food. One feature of these gendered discourses is their use of feminist terminology and ideas of empowerment and emancipation. This thesis sets out to explore popular cultural discourses on (...) food and eating by examining recent, best-selling diet books and cookbooks written by women and the iconic feminist texts that have inadvertently helped shape them. The thesis will argue that together, these food and eating-related discourses reinforce and normalise body-policing gender norms and body-centric attitudes, despite their broader aims to challenge these ideas. By viewing these texts through a feminist post-structuralist lens, and employing methodological tools from critical discourse analysis, this thesis attempts to move beyond individualistic, body-centric approaches that dominate existing literature. It aims to fill a gap in this literature and in current debate by examining different cultural discourses for the ways body-surveillance messages are normalised and perpetuated. It advances the idea of ‘food femininities’ to describe the multiple means by which authors of diet books, cookbooks and iconic feminist texts instantiate and reproduce body-policing narratives. It concludes that these apparently new discourses on food and eating, like the discourses that preceded them, promote similarly harmful, self-objectifying attitudes in women. (shrink)