Results for 'demarketing'

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    Ethical Issues Related to the Mass Marketing of Securities.Michael P. Coyne & Janice M. Traflet - 2008 - Journal of Business Ethics 78 (1-2):193-198.
    This paper examines ethical issues involved in the mass marketing of securities to individuals. The marketing of products deemed “socially questionable” or “sinful” (like tobacco and alcohol) has long been recognized as posing special ethical challenges (Kotler, P. and S. Levy: 1971, Harvard Business Review 49, 74–80; Davidson, D. K: 1996, Selling Sin: The Marketing of Socially Unacceptable Products (Quorum Press, Westport). We contend that marketers should consider securities (i.e. common stock, options) in a similar vein, as a potentially dangerous (...)
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