The relevance of the research is defined by the need to create a set of linguistic means, which would contribute to effective communication with the general public, and the need to study different functional-semantic categories, including appeals, for the competent formation of public opinion in the political context. The research aims to comprehend the functioning of linguistic means used as appeals in the example of political propaganda texts in the English media field. The methodology is based on the theoretical study (...) of the works of modern linguists, linguistic, structural, and communicative analysis of appeal linguistic units and contexts. The research considered the linguistic means that form the functional-semantic category of the appeal, examples of political contexts from the British and American media were presented, the functions of appeal were presented using specific examples, an idea of the communicative side of political propaganda texts and audience participation in this process was formed, emphasis was placed on different types of propaganda (white, black, gray), the following groups of appeals were characterized: imperatives (volitional and involuntary). The materials presented in this research can be used to form an idea of the functional-semantic category of appeal, the choice of linguistic means for the purpose of information promotion in the media or social networks, the study of communicative strategies in linguistics and their successful implementation, consideration of political propaganda texts, increasing efficiency when influencing the audience, further implementation of means of appeal in machine learning. (shrink)