Culture has become a major instrument for expanding claims to recognition in modern societies. It was Tocqueville who first realized that the political ideal of equality would create new challenges to distinguish oneself from others. Cultural forms have proven especially useful for this purpose, and cultural science – especially the anglosaxon variety of cultural studies – seems to increasingly see its task in reinforcing and replicating these claims to recognition. In this way it runs the risk of merely mimicking modern (...) processes of differentiation and pluralization and elevating them to the level of a tacit norm, instead of analyzing them. This narrative of pluralization may thus be in need of reconsideration. (shrink)