Most theories of nationalism presume a causal link between 'culture' and 'identity' in the analysis of nationalism. This article argues for a more contingent linkage while drawing conclusions for the 'globalization of cultures-national identity' nexus in different theoretical domains. It goes on to review core assumptions about transnational identity formation, arguing that a distinctive phenomenon is a tendency to approach identities as strategic resources. This has significant impact on, for example, perceptions of boundaries and images of belonging. Finally, the article (...) addresses central figurations between identity, globalization and European integration, in the context of the European Union viewed as an instrument for proactively handling transnational problems, and it proposes some salient differences between this 'Euronationalism' and nationalism in more traditional formats. (shrink)