The article analyzes the concept of diversity, focusing on its use in the context of social and cultural changes. The relationship between assimilation, multiculturalism, and diversity is discussed, in terms of historical developments in European immigration patterns and government policies. The related topic of transnationalism is also addressed. Various uses of the term 'diversity' are critiqued, and the implications of diversity in terms of society, organizations, and individuals are discussed. Examples involving European labor markets are cited.