Most research in environmental psychology is conducted in individualistic countries and focuses on factors pertaining to individuals. It is yet unclear whether these findings also apply to more collectivistic countries, in which group factors might play a prominent role. In the current paper, we test the individual-focused value–identity–behaviour pathway, in which personal biospheric values relate to pro-environmental actions via environmental self-identity, in an individualistic and a collectivistic country. Furthermore, we test in both countries whether a new group-focused pathway also exists, (...) in which group values relate to pro-environmental behaviour via environmental group identity, particularly in collectivistic countries. Questionnaire studies were conducted among Dutch and Chinese students. Our results indicated that personal biospheric values, mostly via environmental self-identity, predict pro-environmental behaviour in both countries. We also found initial support for our newly proposed value–identity–behaviour pathway at the group level, particularly in China. Yet, in both countries, the association between group-level variables and pro-environmental behaviour was weaker than for personal-level variables, and partly overlapped with personal-level variables. Our findings show the relevance of personal- and group-level factors in understanding pro-environmental behaviour in both individualistic and collectivistic countries, which has strong theoretical and practical implications, particularly for developing international strategies to promote pro-environmental actions across the world. (shrink)

One way to enhance rule compliance is to provide people with arguments explaining why the desired behavior is important. We argue that there might be another, potentially more effective way to enhance rule compliance: ask people to generate arguments in favor of the rule themselves, which can trigger a process of self-persuasion. We compared the effects of providing arguments, asking respondents to generate arguments themselves, and a combination of both approaches on rule compliance and the perceived importance of the rule. (...) A field experiment revealed that rule compliance was higher in all experimental conditions compared to a control condition, with the highest level of rule compliance in the conditions that either presented the arguments or asked people to generate arguments themselves. Yet the rule was only evaluated as more important compared to the control condition, when people generated arguments themselves. This study suggests that rule compliance and perceived importance of this rule can be enhanced by easy low-cost interventions. (shrink)

The appliances people adopt, and the way they use them, can critically influence the sustainable energy transition. People are often attracted to appliances with many setting options that offer them more control. Yet, operating many setting options can have negative consequences for users and the management of sustainable energy systems, which may obstruct sustainability goals. We aim to study how to reduce the preference for many setting options without reducing the perceived attractiveness of the appliance. In line with our theorizing (...) we found that people opt for appliances with fewer setting options when they are asked to reflect on which options they would like to have from a list of possible setting options, while being equally satisfied with the appliance. In addition, we show that this is especially the case when asking people to select which setting options they would like an appliance to have, as this will feel like they gain options, rather than asking them which options they are willing to give up as this feels like losing options that their appliance could have. Our findings offer relatively easy and cost-efficient ways to decrease people’s desire for many setting options on appliances, decreasing stress on the user and the energy system, while ensuring satisfaction with and acceptance of the appliance. (shrink)