This article examines the problems of forming a strategy for enterprise development in a post-industrial society. A characteristic feature of the contemporary post-industrial society is the constantly evolving new knowledge. Globalization processes and comprehensive digitalization affect the economic behavior of all economic entities and should be taken into account in the formation of strategies for their development. The driving force of progress in Contemporary conditions is closely related to the development of the abilities of a person, whose interests and needs (...) are becoming one level higher. New transformation processes require enterprises to carry out balanced investment activities, research markets, competitors, suppliers, and conduct an effective marketing policy. Businesses need to implement planning taking into account the prospects for its development. The enterprise development strategy should be long-term and contain a flexible plan of action in the direction of innovation based on a detailed analysis of the internal and external environment of the enterprise, available resources and potential of the enterprise. For the successful functioning of the enterprise, the objective necessity is the assessment of its competitiveness, which is based on identifying the strengths and weaknesses of the enterprise for its maximum improvement and finding hidden opportunities for development. The implementation of the development strategy requires efficient investments and optimal use of available resources to achieve the planned results. In the process of creating a development strategy, companies need to take into account the various characteristics that affect it. (shrink)

This article examines the impact of innovative development on the competitiveness of enterprises. The current trend of globalization and the spread of innovation has a comprehensive effect on the economic environment. Businesses that are the driving force of the economy must take into account the current conditions of post-industrial society to maintain their position in the market. With the openness of the domestic market, enterprises operate in terms of inclusion in a single economic, information and communication space, which leads to (...) increased competition and the need to ensure adequate to the new reality of approaches to the activities of enterprises. The factors of competitiveness of enterprises that will ensure high efficiency of their work, competitiveness, stable market position and the possibility of development in accordance with the objectives are analyzed. In a competitive environment, stable positions are occupied by enterprises that are able to form a balanced development program, effectively maneuvering the internal factors of competitiveness and adapting to the conditions of external factors. It is noted that innovative development affects both external and internal factors of competitiveness. External factors of competitiveness under the influence of innovative development tend to improve the conditions for entrepreneurs. The application of innovation to the internal factors of innovation competitiveness is an important element of competitive strength. (shrink)

The importance of the topic of the article lies in the need to explain the cognitive aspects of the strategic management system under uncertainty. The purpose of the article is the need to study and substantiate the importance of cognitive aspects of the system of strategic management in conditions of uncertainty; a comparative analysis of different approaches to strategies in conditions of uncertainty, identifying their features and differences from the provisions of the classical strategic management; to classify the angles of (...) the system of strategic management in conditions of uncertainty, comparing different approaches; to characterize cognitive concepts of fast strategies in conditions of uncertainty. The article analyzes the importance of cognitive aspects of the strategic management system in conditions of uncertainty; a comparative analysis of different approaches to strategies in conditions of uncertainty is made, their features and differences from the provisions of classical strategic management are revealed and analyzed; angles of strategic management system in conditions of uncertainty are classified, a comparison of different approaches is made; cognitive concepts of fast strategies in conditions of uncertainty are characterized. At the present stage there is a rather acute need to quickly study the cognitive aspects of the strategic management system under conditions of uncertainty. (shrink)

A detailed analysis of psycho-pedagogical, methodological and linguistic sources in the article has allowed one to justify and build a holistic model of developing communicative professional competence in economics students. This author’s model includes the interrelated components of communicative professional activities, criteria for their assessment and levels of communicative professional competence in economics students. The following pedagogical conditions have been presented in the context of the research: modelling probable professional communicative situations in the educational process; ensuring communicative professional orientation of (...) information and communication technologies; strengthening the subjective position of students during communicative professional training. Their effective use in the educational process contributes to developing the motivational sphere of students, improving their knowledge of languages ​​and other academic courses, enhancing their abilities to apply the obtained knowledge in practice and adequately assess themselves as specialists. The international relevance of the article lies in offering guidelines for educational institutions that strive to enhance the educational processes in a postmodern society. (shrink)