The terms ‘menopause’ and ‘mid‐life women’ have become the subjects of both the medical gaze and a billion‐dollar industry built by pharmaceutical companies to manage the ‘problems’ of menopause. Menopause is a discursive construction, a label that has become endowed with a large number of taken‐for‐granted assumptions about physical and psychological symptoms, self‐image and health status. These assumptions are based on the medical interests, social preoccupations, research and subsequent drug‐marketing strategies conducted in western societies. Thai society is structured around a (...) different philosophy, which has created different meanings for the mid‐life woman. This paper explores the Western discourses of menopause and the colonizing effect when the assumptions underpinning these are imposed on Thai women. (shrink)