Community-Based Tourism (CBT) has been presented as an alternative to sustain tourism development in developing countries. This tourism model offers local residents an opportunity to manage natural and cultural resources in order to promote local economy and generate greater benefits. The objective of the study is to investigate the benefits, challenges of CBT and solution to address identified shortcomings by studying Muen Ngoen Kong community in Chiang Mai, Thailand. In order to achieve these objectives, qualitative methods; field observation and interview (...) were employed and qualitative data were analyzed by thematic analysis. The results of field observation and interview data from local residents were reported, analyzed, and discussed. To practice CBT, the findings indicated that several challenges; conflict over resource ownership and benefit leaking, financial issues, and problems of community participation had been experienced in implementation of CBT. However, abundance of tourism resources and security related concerns were identified as benefits of CBT in the area. In close collaboration with government agency, product development was recommended to create a unique condition for CBT and address shortcoming. It is crucial to involve local residents, empower the local community, conserve and cultivate cultural resources, and finally, maintain the sustainability of overall tourism resources. (shrink)

Community-Based Tourism offers local residents opportunities to manage local tourism resources while sustaining their lifestyle at the same time. The research objective of the study was to explore the process and experience of communities in Northern Thailand which are known as elephant habitats, how these communities strive for stimulating the local economy without jeopardizing the way of life. The study was qualitative in nature. Qualitative data collection methods such as field observations and in-depth interviews were employed. The qualitative data were (...) further analyzed with thematic analysis. In practicing CBT, the findings identified positive factors, negative factors, and suggestions. The study found that the communities took pride in their cultural as well as natural resources and they are willing to commercialize these resources to a certain degree, i.e. founding elephant themed facilities, as has evidently been indicated. Consequently, as many issues factor into the practice of CBT, the study concluded that community participation and government support should have played a crucial role in maintaining new balance of overall local lifestyle sustainability and commercialization during and after the pandemic. (shrink)