Much research on judgment and decision making has focussed on the adequacy of classical rationality as a description of human reasoning. But more recently it has been argued that classical rationality should also be rejected even as normative standards for human reasoning. For example, Gigerenzer and Goldstein and Gigerenzer and Todd argue that reasoning involves “fast and frugal” algorithms which are not justified by rational norms, but which succeed in the environment. They provide three lines of argument for this view, (...) based on: the importance of the environment; the existence of cognitive limitations; and the fact that an algorithm with no apparent rational basis, Take-the-Best, succeeds in an judgment task. We reconsider –, arguing that standard patterns of explanation in psychology and the social and biological sciences, use rational norms to explain why simple cognitive algorithms can succeed. We also present new computer simulations that compare Take-the-Best with other cognitive models. Although Take-the-Best still performs well, it does not perform noticeably better than the other models. We conclude that these results provide no strong reason to prefer Take-the-Best over alternative cognitive models. (shrink)

I argue that Perruchet & Vinter's claim that representations are conscious, and processes unconscious, gives too much ground to the cognitive unconscious; and that the boundary between conscious and unconscious mental phenomena is unlikely to fall neatly along these lines. I also propose that in the absence of more detailed models that demonstrably provide a reasonable account of the data, claims that associative mechanisms may underlie all cognition are premature.