Focusing on Mind, Self and Society, I contend that George Herbert Mead's theory is incapable of explaining the interactions in a song by Oscar Brown Jr., "The Snake," and that a satisfactory explanation of these actions, which illuminate everyday conduct familiar to us all, requires the conceptualization of personality systems grounded in affect and cultural systems understood as symbolic logics that make intelligible certain activities. My argument is important not primarily as a critique of Mead, but of rational-choice and other (...) cognitive theories that reduce emotions to cognitions, and of the currently dominant sociological and anthropological conceptualizations that reduce culture to forms of social practice. (shrink)