The rigid relation principle, introduced in this article, asserts that every set admits a rigid binary relation. This follows from the axiom of choice, because well-orders are rigid, but we prove that it is neither equivalent to the axiom of choice nor provable in Zermelo-Fraenkel set theory without the axiom of choice. Thus, it is a new weak choice principle. Nevertheless, the restriction of the principle to sets of reals is provable without the axiom of choice.