This article discusses various metaphorical texts where the authors construct or ‘make up’ their own sources. Such data contrast with the kinds of examples usually found in studies of metaphor, where the source is typically one that is ‘pre-given’. From a discourse perspective, it becomes interesting to ask under what circumstances a speaker/writer would attempt to create a brand new source instead of simply drawing upon pre-existing entities and events. The article shows that constructed sources tend to be used when (...) the goal is the clarification of complex concepts. The complexity of the target concepts means that existing events and entities often lack the right structure that can easily be mapped onto the target, whereas the construction of their own sources allows the authors to have structures that are homologous with that of the target. (shrink)

While compliments are usually intended to give credit and insults offense, the latter cannot simply be treated as opposites of the former. For example, a speaker can give credit to others as well as himself/herself. But while a speaker can offend others, it is less clear that a speaker can offend himself/herself. Understanding why this should be so provides us with a key insight into the nature of insults, namely, that it is predicated on the presumption that some dissimilarity exists (...) between the speaker and the target of the insult. Various interesting implications follow from this insight, allowing us to understand why competitive ritualized exchanges of insults are more commonly attested than are analogous competitions involving compliments; better appreciate the ideological bases of politically correct speech; and adjudicate on the relative merits of various theories of politeness, in particular, on claims concerning the relationship between politeness and face. (shrink)

Language Without Rights is a book-length critique of the concept of language rights.

Just how foundational metaphor is to cultural understanding has been a matter of considerable debate, manifested in the question of whether cultural models are, at bottom, based on conceptual metaphors (Gibbs 1994; Lakoff 1993; Lakoff and Johnson 1999; Quinn 1991). This paper revisits this debate by examining a new set of metaphorical expressions involving proper names, which are widespread in Singapore society. These expressions indicate that Singaporeans tend to describe local entities in terms of American ones, thus reflecting what might (...) be called a cultural model of modernity. The paper shows that no conceptual metaphor can be plausibly said to ground this model. It then goes on to develop the other possibility: that the model is non-metaphorical and that the expressions are chosen because of their fit with the modernity model. (shrink)

Just how foundational metaphor is to cultural understanding has been a matter of considerable debate, manifested in the question of whether cultural models are, at bottom, based on conceptual metaphors (Gibbs 1994; Lakoff 1993; Lakoff and Johnson 1999; Quinn 1991). This paper revisits this debate by examining a new set of metaphorical expressions involving proper names, which are widespread in Singapore society. These expressions indicate that Singaporeans tend to describe local entities in terms of American ones, thus reflecting what might (...) be called a cultural model of modernity. The paper shows that no conceptual metaphor can be plausibly said to ground this model. It then goes on to develop the other possibility: that the model is non-metaphorical and that the expressions are chosen because of their fit with the modernity model. (shrink)

The emergence of enterprise culture has raised the issue of how techniques of governmentality are being used to re-make individuals and institutions as bearers of enterprising qualities. This paper examines one such specific technique of governmentality, that of the ranked list. The ranked list is interesting for three reasons. One, just about anything can be ranked. Two, it is a widely accepted and normalized communicative genre. Three, there are properties of the ranked list that make it particularly potent as a (...) technique of governmentality, including the following: it is strongly oriented towards the consumer; it encourages the view of ranking as competition; and its hegemonic status makes it difficult to resist, so that any opposition to a proposal for ranking is usually put on the defensive. (shrink)