The names of dishes grow in some situations to the level of small works of art. This is especially true in situations where their function is persuasive, they are meant to persuade to buy, order or prepare. For this very reason they are often ambiguous, in many cases not culinarily definitive and possibly misleading to the recipient. We are dealing with this type of names in the culinary programmes “Ugotowani” and “Das perfekte Dinner / Das perfekte Promi-Dinner”. Invented for the (...) sake of the programme, the occasional names of the dishes served are both manifestations of creativity and a kind of a riddle for the recipient, as they permit many interpretations. The aim of our analysis is to identify strategies used to create these terms. (shrink)

The situation in the job market and specific expectations of job applicants lie at the heart of a peculiar “career” that has recently been experienced in refusal letters. Additional elements influencing their form and content are German law regulations. Aperitif-Briefe, Eisschreiben, and refusal letters proper are the three main variants of this text genre which has undergone noticeable evolution in the investigated period of 2001–2012. The aim of this article is to indicate the development stages of this text genre, paying (...) special attention to the aids offered to refusal letter authors by developing technology, especially by media. (shrink)