Anthropomorphism is a phenomenon that describes the human tendency to see human-like shapes in the environment. It has considerable consequences for people’s choices and beliefs. With the increased presence of robots, it is important to investigate the optimal design for this tech- nology. In this paper we discuss the potential benefits and challenges of building anthropomorphic robots, from both a philosophical perspective and from the viewpoint of empir- ical research in the fields of human–robot interaction and social psychology. We believe (...) that this broad investigation of anthropomorphism will not only help us to understand the phenomenon better, but can also indicate solutions for facil- itating the integration of human-like machines in the real world. (shrink)