The concept of retroactive apparent occurrence, the main ingredient of Wheeler's delayed-choice thought experiments, is systematically incorporated into the quantum theory of measurement (in the framework of the recent review of Busch, Lahti, and Mittelstaedt). Besides, the (general) notion of individual-system measurement is introduced, and, due to it, premeasurement is defined by a truly minimal condition. Finally, retroactive apparent occurrence is made use of to derive apparent objectification in measurement. The derivation is discussed in the framework of the quantum mechanical (...) approach to the objectification problem. (shrink)