Based on two case studies of the design of electronic communication networks developed in the public and private sector, this article explores the barriers within current design cultures to account for the needs and diversity of users. Whereas the constraints on user-centered design are usually described in macrosociological terms, in which the user–technology relation is merely understood as a process of the inclusion or exclusion of users in design, the authors suggest that it is important to adopt a semiotic approach. (...) Moreover, they argue that we need to take into account the gender identity of designers to understand how design practices in ICT prioritize male users. The article shows how configuring the user as “everybody” and the use of the “I-methodology” are important constraints in the development of technologies that aim to reach users in all their diversity. (shrink)

Under what conditions do women create places for women on the Internet? And what kinds of difficulties do they meet if they try to do so? These questions are studied by comparing two groups of women involved in the design of Amsterdam's digital city DDS. The female designers, who were involved as DDS was set up, did not want to pay attention to women's issues. This can be explained by looking at their position in feminist debates in Dutch society, their (...) position in the organization of which they were a part and their personal identity. The second group of women, who were part of a women's organization, differed in all these respects. Thus, they had no problems in wanting to pay specific attention to women in DDS by building a `Women's Square'. The problems of this second group of women were caused by the late stage at which they entered the design process. The ideas on gender and technology of the initial group of women had by then solidified in the script of DDS, making it hard for the second group to design the Women's Square in the way they wanted it. In this article it is argued that designers, women's organizations and subsidizing organizations should stimulate women's groups to get involved in the design of new technology at an early stage. From this case study, one can conclude that leaving women's issues to individual female designers is not an effective strategy. (shrink)