Početkom dvadesetog stoljeća Walter Benjamin ukazao je da s razvojem tehnike reproduciranja dolazi do gubljenja elitističkog statusa autora. S ekspanzijom tiska, filma i fotografije, svakome je, kako ističe, otvorena mogućnost dobivanja uloge u nekom filmu, pisanja nekog teksta koji bi potom bio objavljen u novinama, kreativnog izražavanja putem fotografije. Pojava interneta i novih medija ponovno aktualizira Benjaminovu teoriju. Razvoj cyber svjetova i mogućnost čovjekova kreativnog izražavanja unutar njih, u tekstu su dovedeni u vezu s pitanjem identiteta. Uključivanje čovjeka u cyber (...) prostor shvaćeno je kao otvaranje novih mogućnosti za ostvarenje čovjekovih kreativnih potencijala. U tome smislu, sudjelovanje čovjeka u cyber prostoru, čak i onda kada je usmjereno na stvaranje različitih predodžaba o samome sebi, shvaćeno je kao ostvarivanje čovjeka kao autora, a ne kao proces destabiliziranja čovjekova identiteta.At the beginning of the twentieth century Walter Benjamin pointed out that the development of techniques of reproduction leads to the loss of elite status of author. With the development of the press, film, and photography, as pointed out by Benjamin, everyone has an open possibility to gain a role in a movie, to be the author of a text which would then have been published in newspaper, or to creatively express through photography. Advent of the internet and new media actualized Benjamin’s theory. Development of cyber worlds and the possibility to one to creatively express himself into these worlds, in the text are linked to the question of identity. Inclusion of one in cyber space is understood as opening of new possibilities for the realization of one’s creative potentials. In that regard, the participation of one in cyber space, even when it is focused on creating different ideas about him, is understood as the realization of one as the author, and not as a process of destabilization of human identity. (shrink)

Ako je u antičkom polisu Platona brinulo što se građani samodovoljno oslanjaju na vlastita uvjerenja o vrlinama, ne tragajući za znanjem, današnjeg žitelja globalnog pseudopolisa opčinjavaju simulirane informacije, slike i uvjerenja koja nezamislivim bujanjem kreiraju društvenu svijest. U sjenci masmedijskih pećina uočavaju se obrisi transformirane demokracije koja je sve izloženija silovitim naletima megakorporativnih interesa, dominantnih geopolitičkih utjecaja, kulturnog determinizma i redefiniranog vjerskog fundamentalizma. Usamljenom pojedincu na Agori sve je teže formirati i sačuvati vlastito mišljenje, ideje i vrijednosti. Infoprostor je pokriven (...) globalnom mrežom informacija i podataka, dok čin razmjene simboličkih sadržaja od čovjeka preuzimaju strojevi! Sloboda izražavanja medija je kisik otvorenog, javnog komuniciranja, stup demokratskih građevina, ali problem je u činjenici što čuvari informacijskih ulaza i dalje stražare, ovoga puta pred cyberprostorima.If Plato was upset that people leaned on their own convictions about virtues, without seeking knowledge, present resident of global pseudopolis is obsessed by simulated information, pictures and convictions, which create social consciousness with their hyperproduction. In shadow of massmedia’s caves, contours of transformed democracy can be seen. This democracy is more and more exposed to the interests of megacorporations, dominant geopolitical influence, cultural determinism, and redefined fundamentalism. Under such circumstances, to some lonely individual, “in Athena’s Agora”, is even more difficult to form and keep his or her own opinion, ideas and values. Infospace is covered by global network of information and facts; the process of symbolic exchange is taken off humans by machines. Freedom of speech in media is the air of open, public communication, the pillar of democratic structures, but problem is that watchmen of “information gates” still standing guard, but this time in front of cyber spaces. (shrink)