Through a content analysis of print media and a comparison of media images with trends in women's behavior, the authors explore the rhetoric and reality surrounding the exit of college-educated women from the workforce to become full-time mothers, a phenomenon that has been dubbed “opting out.” The major imagery surrounding opting out emphasizes motherhood and family, elites, and choice. A close reading reveals some inconsistencies that counter the prevailing positive depiction. The authors also find that media coverage of opting out (...) appears in leading publications reaching large and diverse audiences. A comparison of articles' themes against actual trends in women's opting-out behavior shows that there is a disjuncture between the two. The authors discuss the implications of these results for the dissemination of a new feminine mystique. (shrink)

Stay-at-home fathers challenge norms related to masculinity and gendered divisions of parenting roles. We conduct a content analysis of 94 print news articles about at-home fathers published 1987–2016 in the United States, identifying key themes and comparing results with our earlier research on news depictions of at-home mothers. We also analyze national trends in fathers staying home using Current Population Survey data to understand contexts in which articles were published. Articles were family-centric and disproportionately focused on economic elites, emphasizing their (...) “choice” to stay home, but economic reasons for fathers staying home were described more commonly than in portrayals of mothers. Stigmatization experiences were pervasive in articles, appearing more commonly when staying home was reported as discretionary, but less commonly when staying home resulted from involuntary unemployment in recent periods. Portrayals reflect, reinforce, contribute to, and challenge father-as-provider norms, mirroring changes in masculinity norms over time and revealing cultural ambivalence toward at-home fathers. (shrink)