The aim of this article is to contribute to the discussion surrounding mediatization by presenting some arguments on how we could include questions of media specificity in an appropriate way. The core argument is that we have to do this by integrating `media specificity' into a theory of communicative practice or action. In doing so, we can grasp media in their institutional and technological sense as `molding force' of communicative action and research them empirically as part of mediatization processes.

This article presents the results of a discourse analysis of press coverage on the Quantified Self (QS) movement in the German and British (online) press between 2007 and 2018. The analysis is driven by two questions: What discursive patterns can be discerned within this coverage? And, what characterizes the translation of the experimental practices and imaginaries of this pioneer community into an overall societal reflection of deep mediatization? In essence, the article shows that the QS movement becomes a ‘general signifier’ (...) for a dystopian view of deep mediatization. So, while the QS movement itself understands its practices and community as self-empowering, self-reasoning, and experimental, the constructions of the QS movement in public discourse suggest the opposite. Paradoxically, however, another basic imaginary of the pioneer community is adopted and confirmed, namely that of the (simple) mutability of society as a consequence of digital media technologies. (shrink)

Until the end of the last century, media sociology was synonymous with the investigation of mass media as a social domain. Today, media sociology needs to address a much higher level of complexity, that is, a deeply mediatized world in which all human practices, social relations, and social order are entangled with digital media and their infrastructures. This article discusses this shift from a sociology of mass communication to the sociology of a deeply mediatized world. The principal aim of the (...) article is to outline a new media-sociological imagination: media sociology as a cross-sectional sociology, a sociology of entanglement, and a new critical sociology of technological deep structures. (shrink)

The aim of the article is to outline an understanding of mediatization that might be a reference point for empirical research in various fields and contexts of present media cultures and societies. Therefore, present ideas and approaches of theorizing media-tization like for example the concept of the media logic are discussed critically. Based on this, an understanding of mediatization is outlined that focuses on the media as modifiers of communication. Such a reflection makes it possible to substantiate mediatization research as (...) the empirical investigation of mediatized worlds. (shrink)