Abstract

In the context of a larger project whose purpose was to comparatively analyze the associations of returnees in different autonomous communities, the need arose to specifically analyze the websites of these groups from a semiotic, discursive and communicational approach. The project required the creation of an analysis model based on a bibliographic review that would allow studying the sites in a comprehensive manner and that would take into account the new communicational paradigms. After exploring analysis models based on obsolete paradigms, this research shows the design and validation of a website analysis proposal, in which two perspectives are differentiated and correlated: the technical aspects of the cyber genre and its discursive characteristics.