Abstract

In their recent article "Ideology in Action" in this journal, Alan Fine and Kent Sandstrom (1993) offer a theoretical account of ideology informed by pragmatism and symbolic interactionism. The authors provide compelling reasons for understanding ideology not simply as beliefs but as situated social action. Their effort to retrieve the analysis of ideology from the realm of the noosphere is a welcome departure from more traditional conceptions. Moreover, they provide a convincing case for bringing ideological analysis back into many of our analyses of social life. In the following pages I wish to engage the authors on the terrain they have laid out. Drawing on the linguistic turn in recent social theory, I offer a few friendly critiques of their interactionist conception of ideology. After reviewing these problems I discuss how a dialogic analysis of ideology can build on Fine and Sandstrom's important account of ideology, as well as offering additional insights into its nature and dynamics. I begin, however, with a capsule review of the authors' conception of ideology in action