Stakeholder Engagement for Organizational Innovation

Proceedings of the International Association for Business and Society 16:347-352 (2005)
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Balancing the often conflicting objectives of promoting social equity, ecological integrity and economic growth creates complexity in strategic decision-makingbecause of the number and diversity of stakeholders impacted. Therefore, sustainability solutions transcend organizational boundaries and an effective understanding requires an integration of perspectives from a wide range of stakeholders. Integrating diverse stakeholder perspectives can influence organizational innovation at two levels: by altering organizational knowledge structure and by transforming managerial interpretations of sustainability issues from threats to be averted into opportunities to be sought. Openness to external stakeholder influences may lead to continuous learning and innovation via insights of multiple thought worlds or interpretive schemas of communities who think differently.



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