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Culture in advertising: model for Indian markets
Journal for Cultural Research 24 (2):145-158 (2020)
Abstract
Advertising is omnipresent and cannot be ignored. The advertisers intertwine the cultural practices prevalent in the country to make a lasting impact on the viewers. The culture of the nation has a...Author's Profile
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References found in this work
Culture and the self: Implications for cognition, emotion, and motivation.Hazel R. Markus & Shinobu Kitayama - 1991 - Psychological Review 98 (2):224-253.
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