Measuring Corporate Social Performance

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Proceedings of the International Association for Business and Society 19:149-161 (2008)
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Abstract

This article argues that one of the principal difficulties in measuring CSR performance lies with the unit of analysis and that its social, environmental and economic impacts need to be examined at a project level. Using a quasi-experimental research approach the paper shows an evaluation of the Patrimonio Hoy (PH) a CSR program of CEMEX, one of the largest cement manufacturers inthe world

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21552568

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