Abstract

The sector that caters to tourists by offering them information, lodging, transportation, and other services is the tourism industry. Travel for pleasure, leisure, health, or business is also included. Since tourists purchase goods and services they need, tourism is one of the businesses with the quickest growth rates worldwide. Therefore, the tourist sector is crucial to the prosperity of many nations. People who travel across borders to receive treatment for an illness, ailment, or a surgical operation are said to be engaging in medical tourism to find lower-cost, higher-quality healthcare.The medical tourism industry relies heavily on effectively educating prospective patients about procedures, alternatives, medical facilities, travel arrangements, tourism opportunities, and destination nations. Various promotional materials like flyers, pamphlets, and websites are used to promote medical tourism.International marketing of its services is important for the medical tourism sector to flourish. The expansion of the medical tourism market in the Southeast Asian countries has resulted as a crucial component for national economic development and the growth of health sector. These nations’ national governments actively market their countries as destinations for international patients.India is well positioned to take advantage of the worldwide potential in the medical and wellness travel industry. The government plays a vital role in the expansion of the emerging medical and wellness tourism sector because it is up against fierce competition on the international market.