Abstract

Everyone has a personal brand, whether one knows it or not. Understanding what a brand can do will help one to figure out what one’s brand is and take control of it. The development of a personal brand does not come over night, and there are steps to create a true, strong brand. At the core of this is knowing what drives the person, including his or her values and passions in life. The job market is changing, and employees are switching jobs more frequently. COVID-19 changed how employers, employees, and consumers view work, leisure, and consumerism. This underlines the importance of personal branding. In the future, not having an established personal brand may not be an option.