Abstract

Within the traditional conception of communication, the subjects involved in the communicative process are divided into emitter and receiver of the message, analogous to the mechanism of transmission and regulation between machines, which is called cybernetics, to which the communicative process between living beings is assimilated (Habermas & McCarthy, 1984; Shannon & Weaver, 1998; Wiener, 2019). According to this theory, the person capable of communicating can only be equated to a target, to be considered in the unidirectional transmission of information. Consequently, “good communication” is considered exclusively from an economic and utilitarian point of view, so that “good” communication is that which effectively transmits a message and obtains the maximum result with the minimum of effort.