Abstract

Since the 2020 COVID-19 pandemic, the term virtual has become one of the most used in media and everyday speech. There is an increasing amount of research done on this new reality, and the results are still to be published. However, it is insufficiently known in scientific periodicals that the concept of virtual reality, enabled by information technology, has existed in the sociological literature since the 1990s when Castells introduced it to the theory of network society. Therefore, the paper's primary goal is to consider basic concepts such as virtual reality, real virtuality, virtual communities, virtual sociability, and networked individualism. We will also briefly look at the forgotten classical notion of community as a fundamental form of sociability defined by the sociologist F. Tönnies, which re-enters the focus of scientific interest, without a clear and sociologically known classical definition. Starting from this framework, the paper examines the key question of whether these new virtual communities are indeed communities in the classical sense of the term or whether it is a form of networked individualism. Pojam virtualno je pojavom COVID-19 pandemije 2020., postao jedan od najkorištenijih u medijskom prostoru i u govoru svakodnevice. Sve je više i istraživanja o novoj stvarnosti, čiji rezultati se tek očekuju. Međutim, nedovoljno je poznato u domaćoj znanstvenoj periodici da koncept virtualne stvarnosti koju omogućava informacijska tehnologija, postoji u sociološkoj literaturi od devedesetih godina, kada ga u teoriju umreženog društva uvodi Castells. Stoga je glavni cilj rada prikazati i razmotriti neke osnovne pojmove kao npr. virtualna stvarnost, stvarna virtualnost, virtualne zajednice, virtualna društvenost i umreženi individualizam. Kratko ćemo se osvrnuti i na zaboravljeni klasični pojam zajednice kao temeljne forme društvenosti definirane od sociologa F. Tönniesa, koji ponovo ulazi u fokus znanstvenog interesa, bez jasne a u sociologiji poznate klasične definicije. Polazeći od tog okvira, u radu se propituje ključno pitanje, jesu li te nove virtualne zajednice uistinu zajednice u klasičnom smislu značenja pojma, ili je riječ o nekom obliku umreženog individualizma.