Abstract

This study investigates the moderating effect of students’ programs on entrepreneurship education aimed at pre-start-up and its effect on the students’ behavior. This study also attempts the level of entrepreneurship education and pre-start-up behavior among students. A survey was carried out among 441 final year students, including 214 students from business programs, and 227 students from non-business programs. Data were analyzed using IBM SPSS 22 and SmartPLS 3.3.0, to perform descriptive and multi-group analysis, including assessment of measurement invariance of the composite model. The results reveal that all direct relationships were supported. It was also found that student programs do have a moderating effect on the relationship between entrepreneurship education and pre-start-up behavior. Furthermore, the results discovered that risk control is a crucial component of entrepreneurship education and should be highlighted in the curriculum. This study contributes to the literature by considering student programs as a moderator, a comparatively new factor in the pre-start-up behavior among university students at the tertiary level. Therefore, entrepreneurship education must be properly designed, and the co-curriculum must be properly organized, so that entrepreneurship will be the preferred career choice in the future.